Recipe Content

Rich media pages that give value to users and the business.

Dean Ridgeley

Founder & Designer

Design Strategy

A page full of opportunities.

The dynamic recipe page holds the cooking instructions for new and existing users, delivering rich content like step-by-step photo guides, video walkthroughs and well-formatted written methods. All of the content is public and SEO-friendly, a vital strategy in being organically found by new and potential customers. This highly engaging page is a powerful place to advertise products and boost sales.

Rich Content

Organic SEO

Promote Products

Design Strategy

Bringing back existing customers.

Meal Cards are specifically designed to bring users back to the website to access the full recipes. Each card has a unique URL and QR code to the corresponding online recipe.

This delivers a better experience during the recipe stage and creates opportunities to market new products to existing customers.

Cross-Cultural Experinces

Dual experiences
for the U.K. and U.S.

There are U.K. and U.S. versions of the product, website, and recipes. Each version is designed to deliver tailored experiences for their corresponding counties.

Landing Page

Using content to build a rich user experience.
Each recipe is ripe with text, media and data.

Page Header

Mouthwatering imagery, a clear title and core info is the first thing seen.

Ingredients

Specifically organised ingredients, ready for the cooking stage.

Recipe Guides

Utilising text, imagery & video for step-by-step cooking instructions.

Nutritional Data

Providing nutritional info so users can make informed decisions.

Organic SEO

Increasing discovery through organic search.

The page's content and rich media are optimised for search engines and act as a lightning rod for users trying to find recipes. This helps builds the brand and find potential customers.