Meal Cards
Creating a fun product solution to meal planning.
Dean Ridgeley
Founder & Designer
Solution Driven Design
Building success by solving pain points.
Deciding what to cook, making grocery lists, and following recipes, all come with their own set of pain points. The mission was to design a solution for the user, and thus Meal Cards were born and became the heart of that strategy. The product spoke for itself and was an instant hit at the Kickstarter launch.
£19,500+
Orders in the first 30 days.
1,300+
Decks sold on launch.
720+
New customers on Kickstater.
33
Countries shipped to.
Product Design
Designing big features into a small space.
Each element plays a vital role in the quality of the product experience. The challenge was to bring these features together in a breathable layout that encompasses a playing card design.
Plan
A quick shuffle makes a great meal plan.
Shop
Organised grocery lists on every card.
Cook
Online easy recipes for everyone.
Customer Feedback
Stunning customer reactions.
Launching on Kickstarter and building a buzz on social media generated a wave of new customers excited by Meal Cards. With hundreds of positive comments, it was clear the carefully designed product features had made an impact and created a big spark.
Cross-Cultural Design
Bespoke products for the U.K. and U.S.
Market research revealed the business potential of selling Meal Cards across the pond, leading to designing two versions of the product for the U.K. and the U.S. Every element needed tailoring for: Ingredients names and availability, quantity metrics, nutritional info and spelling. Attention to detail was vital in building these quality products.
Imagery
Using mouth-watering imagery to create hunger and product desire.
Every recipe is cooked to perfection and expertly photographed.
Introductions
Building an inspiring first impression.
Unboxing Meal Cards for the first time is something special. The quality feeling of the stock and having a hand full of delicious recipes is exciting. The first card is a warm greeting linking to a dedicated page designed to dive deeper into the product experience.
